Greg has 30+ years of experience in the development, marketing and sales of entertainment content, entertainment brands, licensed products and talent. His specific expertise is in the areas of content development, branded entertainment and business development. Greg began his career in the music business, handling regional and national distribution and marketing for the Handleman Company. In this capacity, Greg spent 11 years working directly with the country’s largest mass merchant retailers, including Walmart, Kmart, Sears and others. From retail distribution, Greg would transition to the label side of the business, working for 12 years with independent labels Simitar Entertainment and BCI Eclipse – both offshoots of the famous K-tel brand. From 2006 to 2017, Greg would transition again, this time to television, to use his business development experience to help expand the efforts of BCII in its core business of cable television programming production/sales, as well as create branded and commercial units at the company. His most recent contribution being the creation of a strategic alliance with Vaylian Studios for the creation of groundbreaking AR/VR/MR and VFX content for traditional advertising, experiential marketing and app engagement.
Now, Greg is focusing his efforts into advanced digital media as the Director of Business Development at Vaylian Studios. With a series of award-winning projects already on their resume, Vaylian Studios will expand beyond client-direct experiential content and will also be pursuing immersive scripted/non-scripted series content, agency-partnered immersive projects, technology-driven projects, learning and enterprise projects, and I.P. development in the AR/MR space.